For B2B cybersecurity companies
Outbound built for cybersecurity companies.
We identify the businesses most likely to need your services, reach the right decision-makers and run targeted cold-email campaigns designed to create qualified sales conversations.
Cybersecurity consultancies • MSSPs • Managed security providers
A controlled outbound system
From target account to sales conversation.
Target accounts
Decision-makers
Relevant outreach
Qualified conversation
Designed for relevance, not volume.
The constraint
Great cybersecurity companies shouldn’t depend entirely on referrals.
Many cybersecurity firms grow through referrals, partnerships, networking and inbound enquiries.
Those channels can work extremely well — but they are difficult to control.
When the pipeline slows, founders and sales teams suddenly have to go looking for opportunities.
Adipra adds another acquisition channel: systematic outbound focused on businesses that genuinely fit what you sell.
How it works
We run the outbound. You run the sales conversation.
A considered system for turning a clear market focus into relevant B2B conversations.
01
Define
We learn your services, strongest customer profiles, contract economics and the markets you want to grow.
02
Target
We identify companies and decision-makers that match the agreed ideal customer profile.
03
Research
Prospects are qualified and researched so campaigns can be built around genuine commercial relevance.
04
Outreach
We create and manage concise cold-email campaigns and follow-up sequences designed to start conversations.
05
Optimise
We analyse replies, positive responses and meetings to continuously improve targeting, positioning and messaging.
The objective isn’t to send the most emails. It’s to create more conversations with businesses you would actually want as customers.
Discuss your outbound
A concrete example
What this could look like in practice.
A campaign should be built around a clear service, an identifiable buyer and a specific commercial situation.
Illustrative example — not a performance claim.
Client
Managed cybersecurity provider
Service to grow
Managed SOC / MDR
Target market
UK professional-services businesses with 50–250 employees
Decision-makers
IT Director • CTO • COO • Managing Director
Campaign angle
Position outsourced monitoring against the cost and complexity of building an equivalent internal security capability.
Outcome we measure
Qualified conversations with relevant decision-makers.
Who we work with
Built for high-value cybersecurity services.
Adipra is designed for cybersecurity companies selling services where a relevant new customer can be worth thousands or tens of thousands of pounds.
Adipra is best suited to cybersecurity companies where:
One new customer has meaningful economic value.
The target buyer can be clearly identified.
There is sales capacity to handle additional conversations.
The company has a strong service worth putting in front of more businesses.
We’d rather tell you outbound isn’t a good fit than run a campaign that shouldn’t exist.
Why specialisation matters
Cybersecurity requires more than generic outbound.
Selling cyber services requires understanding what actually creates urgency.
A business doesn’t usually buy cybersecurity because it suddenly wants “better security.”
Adipra builds campaigns around specific services, buyers and commercial situations rather than sending one generic cybersecurity pitch to thousands of companies.
What can create urgency
ISO 27001 for an enterprise contract.
Cyber Essentials for a tender.
External security expertise without another senior hire.
Penetration testing before procurement.
Ongoing monitoring without building an internal SOC.
Support managing regulatory or customer requirements.
Why Adipra
A more aligned outbound model.
A structured way to build a new-business channel without presenting high-value cyber services as a commodity.
Performance philosophy
We measure conversations, not vanity metrics.
Open rates and raw email volume are useful diagnostic signals, but they are not the objective.
The metric that ultimately matters is whether outbound creates conversations your sales team actually wants to have.
A useful sequence
01
Targeted prospects
02
Delivered outreach
03
Replies
04
Positive replies
05
Qualified meetings
06
Sales opportunities
Commercial model
Lower fixed cost. More alignment.
For selected partnerships, Adipra uses a hybrid commercial model.
This keeps the relationship commercially aligned without sacrificing the research and infrastructure required to run outbound properly.
Discuss whether we’re a fit
A considered partnership
01
Initial campaign setup
02
Monthly campaign management
03
Performance component for qualified attended meetings
FAQ
Straight answers before a first conversation.
A clear approach starts with setting the right expectations.
Do you guarantee a certain number of meetings?
Do you close customers for us?
Who owns the outreach infrastructure?
Do you work with any industry?
How do you define a qualified meeting?
How quickly can campaigns launch?
Will you work with our direct competitors?
A considered first step
Let’s find out if outbound makes sense for your business.
Tell us what you sell, who you want to reach and how you’re currently generating new business.
We’ll tell you how we’d approach the market — and whether we think outbound is worth testing.
Discuss your outbound
daniel@adipra.co.uk